Comments on: Beyond PageRank sculpting

By: PageRank sculpting: Matt Cutts expected to post soon

PageRank sculpting: Matt Cutts expected to post soon — Wed, 17 Jun 2009 07:43:54 +0000

[...] last week’s turmoil following Matt Cutts’ announcement at SMX Advanced of an important change in how Google handles the rel=nofollow attribute as far as the distribution of internal PageR… (I think that’s the longest anchor I’ve ever written ), things in the SEOsphere have [...]

By: Everfluxx

Everfluxx — Fri, 12 Jun 2009 16:06:28 +0000

Hi Shari, many thanks for joining the discussion!

Needless to say, I totally agree with you on the importance of information architecture design. Too bad that many SEOs don’t even take it into account as a key step of on-site optimization, and prefer adopting cheap tactics (that’s why they’re so worried about PR sculpting now, eheh).

By: Shari Thurow

Shari Thurow — Fri, 12 Jun 2009 15:33:57 +0000

Hi there-

Yeah, I knew this would happen. I am not the only SEO who warned against the sculpting tactic. Mikkel deMib Svendsen warned against it as well back in October 2007 with me at an SMX conference. He who laughs last ….

I disagree that “Information Architecture is the real SEO future…Maybe in 4-5 years.” Wow. I think that is a completely ignorant statement. Information architecture has ALWAYS been a key component of search engine optimization.

Don’t wait 4-5 years. Please. And, BTW, information architects are objective, take classes (there are degree programs, usually in Library and Information Sciences), and construct architectures based on usability tests, among other things.

By: Google confirms: nofollow won’t help flow more PR to your other links

Google confirms: nofollow won’t help flow more PR to your other links — Wed, 10 Jun 2009 21:45:17 +0000

[...] Cutts was heard saying at SMX Advanced on May 28 about the “rel=nofollow” attribute and PageRank sculpting: nofollowing links won’t affect the amount of PR that flows to the remaining [...]

By: Everfluxx

Everfluxx — Fri, 05 Jun 2009 16:26:03 +0000

Another member of Google’s team noted that PageRank sculpting on unimportant pages like “register,” “login,” “privacy policy,” etc. is OK and shouldn’t hurt your site.

http://www.seomoz.org/blog/no-clarification-forthcoming-from-google-on-nofollow-pagerank-flow

By: Andrea Vit

Andrea Vit — Thu, 04 Jun 2009 13:05:23 +0000

And what about “Privacy” or “Term and conditions” footer links?
These are two links tipically placed in homepage…
In this case, even if you have a good information architecture, you lose some pieces of good Page Rank.
I agree with u: Information Architecture is real SEO future…Maybe in 4-5 years

By: Everfluxx

Everfluxx — Thu, 04 Jun 2009 07:26:33 +0000

Yeah right. Plus it’s really hard to “hide” links from Google, as we know. Sometimes the only winning move is not to link at all.

By: Enrico Altavilla

Enrico Altavilla — Thu, 04 Jun 2009 03:06:50 +0000

Hi Jack. What about a post about the “we follow JS links now” statement by Google?

It reminds me of the good old meme “Security through obscurity does not work” (forever, that is).