Archive for June, 2007

Top 10 reasons why pay-for-performance sucks for SEO

18Jun07

OK, here’s the top ten reasons why I think the performance-based pricing model is no good for SEO.
For SEO consultants

You will lose your clients: As soon as they realize your competitors -including search engines- are offering slightly lower CPCs or CPLs, your clients will kiss you good-bye. Competing exclusively or mainly on price in an […]

Google Universal Search makes Jack an angry boy

12Jun07

This Universal Search thing really pisses Jack off.
(Note how Google ignores quotation marks completely for result #A).

Diggin’ up the Invisible Web

05Jun07

Sometimes, you happen to discover tons of relevant, unique content lying just below the opaque surface of what we know as the “visible Web”. And sometimes, you may find it only takes a little scratching and scraping to dig up thousands of pages, previously inaccessible to search engines, and thus completely unknown to them. Just […]