OK, here’s the top ten reasons why I think the performance-based pricing model is no good for SEO.
For SEO consultants
You will lose your clients: As soon as they realize your competitors -including search engines- are offering slightly lower CPCs or CPLs, your clients will kiss you good-bye. Competing exclusively or mainly on price in an […]
This Universal Search thing really pisses Jack off.
(Note how Google ignores quotation marks completely for result #A).
Sometimes, you happen to discover tons of relevant, unique content lying just below the opaque surface of what we know as the “visible Web”. And sometimes, you may find it only takes a little scratching and scraping to dig up thousands of pages, previously inaccessible to search engines, and thus completely unknown to them. Just […]
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